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  #1  
Old 14 Mar 2013, 15:28
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Default 2013 - 2016 | BWF Gandeng LINING Tinggalkan Yonex

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Link - http://bwfbadminton.org/news_item.aspx?id=71653



BWF Breaks New Ground with ‘Major Events’ Partners


Badminton World Federation (BWF) has broken new ground, announcing partnerships with sport apparel and equipment company, Li Ning, and energy drink company, Redbull China, for BWF Major Events for the next four years (2013 - 2016).

The sponsorship deals, which run from 2013 to 2016 inclusive, start with this year’s Sudirman Cup in Kuala Lumpur, Malaysia, and extend to the annual BWF World Championships – the next of which takes place in Guangzhou, China, in August – and the biennial Thomas & Uber Cup tournaments.

It’s the first time the world-governing organisation has negotiated global sponsorships for its Major Events and to have secured “these collective long-term agreements is a significant achievement”, said BWF Secretary General Thomas Lund, explaining that previously hosts were given the right to secure sponsors in their domestic markets for whichever Major Event they were hosting.







“BWF is pleased to partner with Li Ning and Redbull China in showcasing some of badminton’s premier tournaments with these seven Major Events throughout the four years from 2013-2016. These events are some of the most prestigious competitions in our sport and for any individual or country to win them is traditionally and undoubtedly a moment of great pride and honour,” noted Lund.

“The interest shown by these corporate entities underlines the fact that badminton has been growing in recent years and is now capable of attracting global attention and, as a result, such partnerships.”

Part of the deal with Li Ning is that all Major Events being played during the four years will use Li Ning top shuttlecocks and Li Ning court mats, beginning with the Sudirman Cup – or World Mixed Team Championships as it’s also known – for which Li Ning is also the title sponsor (left: tournament logo). This tournament will be held at Putra Stadium in Malaysia, from 19-26 May. A total of 32 countries, including defending champions China, will vie for the title.

“Badminton’s steady rise on the international sports landscape has been impressive and it’s clearly enjoying considerable popularity now. BWF events are currently televised in more than 160 countries and that number is constantly increasing. The Major Events are an attractive prospect for Li Ning in terms of global brand visibility and recognition, especially as these are the tournaments in which more countries compete and therefore their nations have an interest,” noted Li Ning’s General Manager of Li Ning Indoor Sports, Mr. Hong YuRu.

Meanwhile, Redbull China’s Sports marketing director, Mrs. Joan Zhang said: “These Major Events are BWF’s signature collection and Redbull China’s official association with them signifies our regard for these tournaments and the high stature which we recognise they have among fans.

“This partnership fits into our strategy of aligning our company with some of the world’s best sporting events.”





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  #2  
Old 14 Mar 2013, 15:38
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Yonex... habis... tinggal LCW doank yg tersisa.
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  #3  
Old 14 Mar 2013, 15:48
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Wow, tanda-tandanya mirip saat carlton mau digusur prokennex (dan juga saat prokennex mau digusur yonex)
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  #4  
Old 14 Mar 2013, 15:51
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Ane khawatir minat bulutangkis d eropa semakin menurun
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  #5  
Old 14 Mar 2013, 16:24
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Default

Quote:
Originally Posted by Sulistyomo View Post
Kompor Meledug

Link - http://bwfbadminton.org/news_item.aspx?id=71653



BWF Breaks New Ground with ‘Major Events’ Partners


Badminton World Federation (BWF) has broken new ground, announcing partnerships with sport apparel and equipment company, Li Ning, and energy drink company, Redbull China, for BWF Major Events for the next four years (2013 - 2016).

The sponsorship deals, which run from 2013 to 2016 inclusive, start with this year’s Sudirman Cup in Kuala Lumpur, Malaysia, and extend to the annual BWF World Championships – the next of which takes place in Guangzhou, China, in August – and the biennial Thomas & Uber Cup tournaments.

It’s the first time the world-governing organisation has negotiated global sponsorships for its Major Events and to have secured “these collective long-term agreements is a significant achievement”, said BWF Secretary General Thomas Lund, explaining that previously hosts were given the right to secure sponsors in their domestic markets for whichever Major Event they were hosting.







“BWF is pleased to partner with Li Ning and Redbull China in showcasing some of badminton’s premier tournaments with these seven Major Events throughout the four years from 2013-2016. These events are some of the most prestigious competitions in our sport and for any individual or country to win them is traditionally and undoubtedly a moment of great pride and honour,” noted Lund.

“The interest shown by these corporate entities underlines the fact that badminton has been growing in recent years and is now capable of attracting global attention and, as a result, such partnerships.”

Part of the deal with Li Ning is that all Major Events being played during the four years will use Li Ning top shuttlecocks and Li Ning court mats, beginning with the Sudirman Cup – or World Mixed Team Championships as it’s also known – for which Li Ning is also the title sponsor (left: tournament logo). This tournament will be held at Putra Stadium in Malaysia, from 19-26 May. A total of 32 countries, including defending champions China, will vie for the title.

“Badminton’s steady rise on the international sports landscape has been impressive and it’s clearly enjoying considerable popularity now. BWF events are currently televised in more than 160 countries and that number is constantly increasing. The Major Events are an attractive prospect for Li Ning in terms of global brand visibility and recognition, especially as these are the tournaments in which more countries compete and therefore their nations have an interest,” noted Li Ning’s General Manager of Li Ning Indoor Sports, Mr. Hong YuRu.

Meanwhile, Redbull China’s Sports marketing director, Mrs. Joan Zhang said: “These Major Events are BWF’s signature collection and Redbull China’s official association with them signifies our regard for these tournaments and the high stature which we recognise they have among fans.

“This partnership fits into our strategy of aligning our company with some of the world’s best sporting events.”





Bakalan makin banyak beredar produk Li Ning KW ... ...

palagi susah lagi bedain li ning kw ma li ning asli ..
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  #6  
Old 14 Mar 2013, 17:07
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smoga sukses lining,...smoga bawa revolusi juga ke indonesia
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  #7  
Old 14 Mar 2013, 22:35
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Biar...BWF berpaling ke Li-ning..ato hujan badai..dihati tetap Yonex....
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  #8  
Old 15 Mar 2013, 08:29
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Yonex kurang inovatif dan marketingnya kalah jor jor an sama Lining.
Belum lagi pendatang baru Adidas. Bakalan babak belur kalau Yonex ga mulai melakukan perbaikan.

Yang lebih penting Pbsi harus juga mulai pake kok Lining, terutama saat menghadapi turnamen BWF, biar para prmain hapal karakter kok nya Lining.
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  #9  
Old 15 Mar 2013, 08:32
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Apapun sponsornya, yg penting tepokbulu jalan terusss..
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  #10  
Old 15 Mar 2013, 08:48
AlexanderYunior AlexanderYunior is offline
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jaman sekarang emang ga bisa maen monopoli lg..hehehe
bersaing sehat secara kualitas tentunya harapan konsumen badminton
sukses terus buat BIG 3
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  #11  
Old 15 Mar 2013, 09:28
nicky nicky is offline
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Quote:
Originally Posted by jualkaos2010 View Post
Yonex kurang inovatif dan marketingnya kalah jor jor an sama Lining.
Belum lagi pendatang baru Adidas. Bakalan babak belur kalau Yonex ga mulai melakukan perbaikan.

Yang lebih penting Pbsi harus juga mulai pake kok Lining, terutama saat menghadapi turnamen BWF, biar para prmain hapal karakter kok nya Lining.
Iya, selain faktor diatas, faktor yang paling parah adalah Arogan, tidak Aspiratip dan sangat Diskriminasi

Contohnya;
- Dengan jumlah penduduk Indonesia lebih dari 200juta orang, yang sangat favorik dengan olah raga badminton.
Puluhan tahun Indonesia mendukung Yonex, sampai2 ada logo PBSI di raket Yonex.
Tapi Balasan Yonex adalah Hanya membangun Distributor hanya di Singapore saja(SP), Berapa sih penduduk Singapore?
Kita negara besar dipaksa harus membeli (memberi keuntungan) kepada negara kecil,
Ini sangat kurang-ajar dan tidak hormat sama Negara kita.(kasusnya seperti BB)

- Produk Yonex selalu membedakan Produknya di Jepang, Taiwan dan China.
Celakanya mereka menyebut Produk jepang yang terbaik dan termahal. Taiwan menengah, dan china termurah (terjelek).
Ini sama saja dengan mengatakan Kwalitas manusia negara 1.3M penduduk ini Rendah, Murah dan Tidak bermutu.
Ini Sangat menghina Negara lain.

Marketing Kok SARA
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  #12  
Old 15 Mar 2013, 10:22
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Quote:
Originally Posted by jualkaos2010 View Post
Yonex kurang inovatif dan marketingnya kalah jor jor an sama Lining.
Belum lagi pendatang baru Adidas. Bakalan babak belur kalau Yonex ga mulai melakukan perbaikan.
Wajar kalau kalah jor joran bro. Menurut catatan tahun 2010, market cap nya (bisa dianalogikan besar badan) lining itu hampir 20 kalinya yonex.
Lining US$3.12 Billion, sedang yonex cuma US$158 Million

Quote:
Yang lebih penting Pbsi harus juga mulai pake kok Lining, terutama saat menghadapi turnamen BWF, biar para prmain hapal karakter kok nya Lining.
Akur kalau memang cocknya juga ganti. Tapi apa sampai sejauh itu ?. Bukannya tiap turnamen cock bisa macam-macam sesuai selera panitia (yonex AS.., RSL tourney, dll) ?.

Quote:
Originally Posted by nicky View Post
Iya, selain faktor diatas, faktor yang paling parah adalah Arogan, tidak Aspiratip dan sangat Diskriminasi

Contohnya;
- Dengan jumlah penduduk Indonesia lebih dari 200juta orang, yang sangat favorik dengan olah raga badminton.
Puluhan tahun Indonesia mendukung Yonex, sampai2 ada logo PBSI di raket Yonex.
Tapi Balasan Yonex adalah Hanya membangun Distributor hanya di Singapore saja(SP), Berapa sih penduduk Singapore?
Kita negara besar dipaksa harus membeli (memberi keuntungan) kepada negara kecil,
Ini sangat kurang-ajar dan tidak hormat sama Negara kita.(kasusnya seperti BB)
Harganya jadi harga singapura ya bro, bukan harga singaparna
Memang sudah saatnya yonex berubah, terutama untuk Indonesia dan barangkali juga India nantinya
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  #13  
Old 15 Mar 2013, 11:00
christojun christojun is offline
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Quote:
Originally Posted by nicky View Post
Iya, selain faktor diatas, faktor yang paling parah adalah Arogan, tidak Aspiratip dan sangat Diskriminasi

Contohnya;
- Dengan jumlah penduduk Indonesia lebih dari 200juta orang, yang sangat favorik dengan olah raga badminton.
Puluhan tahun Indonesia mendukung Yonex, sampai2 ada logo PBSI di raket Yonex.
Tapi Balasan Yonex adalah Hanya membangun Distributor hanya di Singapore saja(SP), Berapa sih penduduk Singapore?
Kita negara besar dipaksa harus membeli (memberi keuntungan) kepada negara kecil,
Ini sangat kurang-ajar dan tidak hormat sama Negara kita.(kasusnya seperti BB)

- Produk Yonex selalu membedakan Produknya di Jepang, Taiwan dan China.
Celakanya mereka menyebut Produk jepang yang terbaik dan termahal. Taiwan menengah, dan china termurah (terjelek).
Ini sama saja dengan mengatakan Kwalitas manusia negara 1.3M penduduk ini Rendah, Murah dan Tidak bermutu.
Ini Sangat menghina Negara lain.

Marketing Kok SARA
Ane tambahin beberapa fakta ya om Nicky ;
Yonex jg gak mendukung Tebar VI, birokrasi rumit banyak aturan ujung ujungnya juga gak mau kasih sponsor. Padahal udah maennya di THA. JAdi memang YY diskriminasi ama FTB
beberapa produk Yonex made in Indonesia ( bahkan sepatu casual kulitnya buatan indonesia), tapi gak dijual di Indo. Apa dikira tepoker Indo gak bisa beli ya? atau pasarnya kecil? atau tepokbulu gak populer :mad..
waktu kontrak kolektif ama PBSI, pemain gak boleh cari sponsor lain walaupun bukan sponsor alat olahraga. padahal duit yg dia kasih jg gak besar besar amat. lha kok di negara lain spt LCW kaosnya masih ada sponsor lain?
kebijakan sponsor tunggal sangat merugikan atlet, coba sekarang bumi dan langit tuh pendapatan To/lin setelah pakai V dibandingkan dl pake YY. Semoga makin banyak org tertarik jadi atlet karena sekarang lebih menjanjikan (walau gak pake YY)
YY managemennya kaku dan arogan. Salah satu org even Djarum bilang ke ane, susah ajak kerjasama YY. Rumit, sulit, kaku, banyak aturan dan arogan banget. Makanya Djarum Sirnas gak mau ajak YY utk sponsor
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  #14  
Old 15 Mar 2013, 11:06
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AbeeTaQi AbeeTaQi is offline
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^
^

Wakwkwkwk ... terutama Point di paling di Atas ..
Belum taaau dia, kalau member kita tukang telen semua, ini baru member FTB, belum Pemain se-Indonesia ...

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  #15  
Old 15 Mar 2013, 11:16
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habis sudah masamu, slamat tinggal YY...
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  #16  
Old 15 Mar 2013, 11:28
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sotx-sg sotx-sg is offline
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well, sayonara Yonex ... arigato untuk semua yang telah engkau sumbangkan ...

saatnya engkau menjadi bukan lagi yang terbaik di dunia tepokbulu ..
seharusnya saat Tim Korea pindah ke Victor, seharusnya Yonex mulai waspada, tetapi terlena karena setelah itu Tim China merajai All England 2009 dgn melakukan sapu bersih dan masih menggunakan Yonex, tetapi 2 atau 3 bulan kemudian, bencana melanda ketika Tim China kemudian beralih ke Li Ning ...

Soal teknologi raket - sesuatu yang sebetulnya menurut saya lebih kepada gimmick semata - Li Ning juga tidak seagresif Yonex, tetapi yg paling penting adalah the man who hold the racquet ...

Li Ning bukan nama kecil, ini adalah produsen perlengkapan olahraga 5 besar di dunia, kalau dibandingkan dengan Yonex, ya ibarat langit dan bumi ...

Sekali lagi berlaku pepatah Cina "kita bisa menunggu ...",
di saat BWF perlu dana besar, dan ada yg notabene lebih kuat secara finansial bisa memenuhi hasrat BWF, so itulah yang terjadi ....


Quote:
Originally Posted by Sulistyomo View Post
Kompor Meledug

Link - http://bwfbadminton.org/news_item.aspx?id=71653


BWF Breaks New Ground with ‘Major Events’ Partners


Badminton World Federation (BWF) has broken new ground, announcing partnerships with sport apparel and equipment company, Li Ning, and energy drink company, Redbull China, for BWF Major Events for the next four years (2013 - 2016).

The sponsorship deals, which run from 2013 to 2016 inclusive, start with this year’s Sudirman Cup in Kuala Lumpur, Malaysia, and extend to the annual BWF World Championships – the next of which takes place in Guangzhou, China, in August – and the biennial Thomas & Uber Cup tournaments.

It’s the first time the world-governing organisation has negotiated global sponsorships for its Major Events and to have secured “these collective long-term agreements is a significant achievement”, said BWF Secretary General Thomas Lund, explaining that previously hosts were given the right to secure sponsors in their domestic markets for whichever Major Event they were hosting.







“BWF is pleased to partner with Li Ning and Redbull China in showcasing some of badminton’s premier tournaments with these seven Major Events throughout the four years from 2013-2016. These events are some of the most prestigious competitions in our sport and for any individual or country to win them is traditionally and undoubtedly a moment of great pride and honour,” noted Lund.

“The interest shown by these corporate entities underlines the fact that badminton has been growing in recent years and is now capable of attracting global attention and, as a result, such partnerships.”

Part of the deal with Li Ning is that all Major Events being played during the four years will use Li Ning top shuttlecocks and Li Ning court mats, beginning with the Sudirman Cup – or World Mixed Team Championships as it’s also known – for which Li Ning is also the title sponsor (left: tournament logo). This tournament will be held at Putra Stadium in Malaysia, from 19-26 May. A total of 32 countries, including defending champions China, will vie for the title.

“Badminton’s steady rise on the international sports landscape has been impressive and it’s clearly enjoying considerable popularity now. BWF events are currently televised in more than 160 countries and that number is constantly increasing. The Major Events are an attractive prospect for Li Ning in terms of global brand visibility and recognition, especially as these are the tournaments in which more countries compete and therefore their nations have an interest,” noted Li Ning’s General Manager of Li Ning Indoor Sports, Mr. Hong YuRu.

Meanwhile, Redbull China’s Sports marketing director, Mrs. Joan Zhang said: “These Major Events are BWF’s signature collection and Redbull China’s official association with them signifies our regard for these tournaments and the high stature which we recognise they have among fans.

“This partnership fits into our strategy of aligning our company with some of the world’s best sporting events.”





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  #17  
Old 15 Mar 2013, 11:34
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Quote:
Originally Posted by sotx-sg View Post
memenuhi hasrat BWF, so itulah yang terjadi ....
Kata yang inspiratif

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  #18  
Old 15 Mar 2013, 12:13
steve2010 steve2010 is offline
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Mudah2xan dengan berita ini, harga VTZF Limited jadi 500 K
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  #19  
Old 15 Mar 2013, 12:27
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Quote:
Originally Posted by christojun View Post
Ane tambahin beberapa fakta ya om Nicky ;
Yonex jg gak mendukung Tebar VI, birokrasi rumit banyak aturan ujung ujungnya juga gak mau kasih sponsor. Padahal udah maennya di THA. JAdi memang YY diskriminasi ama FTB
beberapa produk Yonex made in Indonesia ( bahkan sepatu casual kulitnya buatan indonesia), tapi gak dijual di Indo. Apa dikira tepoker Indo gak bisa beli ya? atau pasarnya kecil? atau tepokbulu gak populer :mad..
waktu kontrak kolektif ama PBSI, pemain gak boleh cari sponsor lain walaupun bukan sponsor alat olahraga. padahal duit yg dia kasih jg gak besar besar amat. lha kok di negara lain spt LCW kaosnya masih ada sponsor lain?
kebijakan sponsor tunggal sangat merugikan atlet, coba sekarang bumi dan langit tuh pendapatan To/lin setelah pakai V dibandingkan dl pake YY. Semoga makin banyak org tertarik jadi atlet karena sekarang lebih menjanjikan (walau gak pake YY)
YY managemennya kaku dan arogan. Salah satu org even Djarum bilang ke ane, susah ajak kerjasama YY. Rumit, sulit, kaku, banyak aturan dan arogan banget. Makanya Djarum Sirnas gak mau ajak YY utk sponsor
Pantes di toko langganan ane kok bilang Yonex mau bangkrut #sambil nada kesel#
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  #20  
Old 15 Mar 2013, 12:36
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Originally Posted by christojun View Post
YY managemennya kaku dan arogan. Salah satu org even Djarum bilang ke ane, susah ajak kerjasama YY. Rumit, sulit, kaku, banyak aturan dan arogan banget. Makanya Djarum Sirnas gak mau ajak YY utk sponsor
Tipikal Japanese Management style
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